SMS short code service is essentially used for generating leads and for receiving customer feedback. In a shared short code environment, every company that is desirous to avail the service will be given a keyword. This keyword is a unique identifier on the shared short code. For instance, if your company’s name is ABC Ltd. and you choose a keyword like ABCLL on the 56767 short codes or 56161 short codes, then every message that starts with ABCL and a blank space will be forwarded to your panel. In other words, we recognize the incoming messages on the basis of keywords and forward it to the respective company’s account.